Journey in Modere
I started working with Modere in October of 2021 as a contracting UX Consultant from STG. In August of 2022 I was officially hired by Modere as their UX Manager. A lot has happened that I can't wait to share. I've worked on 20+ projects so far and I'm looking forward to more.
Here are a few to start.
Website replatforming project coming soon!
*Some projects are still in the works and remain confidential for now, so stay tuned for more!
SocR 2.0
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Process Changes
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Developers were not used to working with UX Designers.​
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Previous strategies for producing designs were ineffective and needed to be rethought.
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Conceptual Visualization
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Translated the complex concepts that the company thought of into visuals.​
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Necessary for productive conversations and thinking through workflows.
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Editing Speed
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Visuals needed to be made at a rapid pace due to developer confusion around requirements and a rapidly approaching deadline.​
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Requirements were redefined daily and the designs needed to reflect them so that they could be more easily discussed.
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Subscription Manager
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Auto Delivery
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Gained experience in designing an auto delivery system.
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Created workflows to demonstrate the different routes customers can take to add items to their subscription.
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Functionality Iteration
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Gained insights into what needed to be changed based on feedback from customers.
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This was the next evolution of the website functionality after SocR 2.0.
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Editing Speed
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This was a very fast project that had a lot that needed to be researched, designed, and edited within a timeframe of three weeks.
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Shopping Credits Applicator
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User Feedback
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Frequent users provided feedback that the shopping credits applicator in checkout was too complicated.
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The responses were positive when the fixes were released to the live site.
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Usability Upgrades
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Lots of confusion around how many credits a user could apply to their order.
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Many users got upset when they didn't see their total amount of credits on their account.
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The info button for more explanation was not easily visible or recognizable.
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Simplification
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The process before the changes required 3 clicks + typing.
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After the changes the process was reduced to 1 click with optional typing.
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Country Selector
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Research
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Conducted best practice user research and competitive analysis.
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Simplification
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Opportunities to remove steps and complexity.
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Unnecessarily confusing flow.
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Accessibility
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Between text size, drop downs, and language names not being displayed in their corresponding languages, there are many opportunities for accessibility improvement.
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Accessible Color Palette
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Accessibility
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Utilized Adobe's contrast checker to document that common color combinations better adhere to the standards of Section 508 and WCAG.
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Utilized Adobe's color blind simulator to ensure that the colors were sufficiently distinguishable from each other for better inclusivity.
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Modernization
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Modern UI practices shy away from excessive use of grey and make better use of black and others colors.
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Utilizing more black and white would give the site a more minimalist feel.
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Where grey is needed, add a color tint to complement the secondary color to add more interest and branding.
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Design System
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Iterations
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The design system has had 5 different versions since 2020.
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Efforts to finalize this rose with the need to refresh the visual design of the website.
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Coordination
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It needed to be updated, but the style needed to be debated cross-functionally with several teams.
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There were many efforts to figure out what worked for the company.
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There were also many time constraints as there were many other projects that needed to go out quickly, so feedback often came late and elements needed to be redone.
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